2019 – 002 Credit Union Deposit Insurance Advertising Rule

Sector: Credit Unions and Caisses Populaires

Current Rule: Credit Union Deposit Insurance Advertising Rule – effective April 23, 2020

The Credit Union Deposit Insurance Advertising Rule took effect on April 23, 2020. The rule governs how credit unions advertise deposit insurance coverage. Credit unions are required to display decals and promotional material in branches and on their websites.

In accordance with the rule, credit unions and caisses populaires are expected to have the new advertising materials (e.g., decals, brochures) posted and available by July 23, 2020, three months after the rule comes into effect.

Other resources:

• Advertising Brochure
• Decal
• Decal Installation Guide

History of the 2019 – 002 Credit Union Deposit Insurance Advertising Rule

The following is a timeline of the Credit Union Deposit Insurance Advertising Rule process, and the related documents published as per legislative requirements under the FSRA Act.